🗓️ Applications for 2027 open in January. Our sponsorship support for 2026 is fully allocated. Have a read of the programs below and check back in January to apply.
Shoe Me started in 2012 with a suitcase of Pleasers at local pole comps, selling heels before the show and in the intermission. We still back pole competitions, showcases and shows across Australia and New Zealand, and we put our support where your competitors and audience will feel it: in the weeks before the big day, when they're choosing what to wear.
We get a lot of sponsorship requests, so we've made it simple. Check the rules below, find the program that fits you, and apply through its form once applications open. We only review applications sent through these forms.
✋ Before you apply
These apply to every Shoe Me sponsorship and partnership.
- No footwear retailers. We can't partner with studios, events or organisers that sell Pleaser or other pole footwear to students or competitors. That includes retail stock, consignment, and group or term orders, and events run or co-run by these businesses.
- No cash sponsorships. We support events with Shoe Me gift cards and an exclusive discount code for your community.
- Codes stay private. Partner codes are shared only by email with your registered competitors, ticket holders or enrolled students, and on printed material we've approved, like posters and flyers at your studio or venue. Never on social media, public websites, or coupon and deal sites.
- Australia and New Zealand only.
If a partner code turns up somewhere public, we'll deactivate it, any rewards not yet issued are forfeited, and the partnership may end. Shoe Me may decline or end any partnership at our discretion.
👠 Which one are you?
I run a national competition
A national pole final or championship, including its state heats. Our biggest package, for up to 5 events a year.
I run a local competition or a state heat
Amateur and regional pole competitions, and state or regional heats, where competitors register to enter.
I run a show
Ticketed pole, drag and burlesque shows with no competition or placegetters.
I own or manage a pole or heels studio
Our program for studios, including your student showcases. Your students get an exclusive code and your studio earns store credit.
🔎 Not what you're after?
- Instructors applying for themselves, professional performers and licensed venues: our Professional Performer & Instructor Support Program.
- Content creators: our UGC Creator Program.
- We don't sponsor private events or personal fundraisers.
🤝 How we choose
We look for events that reach competitors and audiences in the weeks before the big day, and we track every partnership through its code and link. Partners who deliver what they agreed to are first in line next time.
Thanks for keeping pole, drag and burlesque thriving. We love being part of it 💖