We love seeing you in your Pleaser, Demonia, Fabulicious (and everything in between). 💖
We’re currently working with a small number of UGC creators to produce short-form video content for our Meta + TikTok ads.
This is not a brand ambassador program and it’s not a “shoutout for product” arrangement. We’re looking for creators who can make content that feels native to the platform — authentic, hooky, and conversion-friendly.
✅ Who we’re looking for
- Based in Australia or New Zealand (required)
- Comfortable speaking to camera (required)
- Genuine enthusiasm for the shoes — this works best for creators who’d wear them anyway
- Can follow a brief and deliver content on time
- Can film in natural lighting with a phone (vertical 9:16)
- Bonus: pole dancer / performer / alt fashion creator — but the key skill is on-camera UGC
🚫 Not a fit (for this program)
- Creators outside AU/NZ
- Only photoshoots / outfit montages / dance clips with no speaking
- “Aesthetic” content only (beautiful, but not ad-ready)
- Requests for custom sponsorship decks, paid rates, or multi-tier packages
🎥 What “ad-ready UGC” means to us
We’re after the type of content scaling brands use: it feels like normal TikTok/IG content, but it’s structured like smart marketing.
Examples of formats we commission
- Try-on + first impression (hook in the first 2 seconds)
- Problem → solution (comfort, fit, confidence, stability, durability)
- “Things I wish I knew” style tips
- Unboxing + product callouts (materials, fit notes, sizing)
- Myths vs reality (e.g. “platforms are hard to walk in”)
Quick content guidelines
- Vertical video: 9:16
- Length: 20–45 seconds (varies by brief)
- Natural lighting, minimal editing, clear audio
- We’ll provide hooks/angles — you bring your personality
📦 How collaborations typically work
If you’re selected, we’ll send a brief with deliverables (for example: 3–5 videos) and timelines. This is a product-for-content exchange — you receive shoes of your choice in return for the agreed content, no cash payment involved.
Please note: submitting this form doesn’t guarantee selection — we’re small and keep the program limited.
👟 Gifted Product, In Exchange for Content
We create UGC specifically for paid social ads, not influencer promotion — and follower count is not a factor. What matters most is that you genuinely love the product, can talk to camera with confidence, and can make the shoes the hero of the shot.
This is a product-for-content exchange: you receive the shoes of your choice in return for the agreed deliverables. We don’t currently offer paid UGC packages — compensation is gifted product only.
We do not offer payment based on follower count, reach, or post performance on your own channels. All collaborations are based on deliverables and usage rights.
📝 Apply here
Copy/paste your answers into the form below. The more specific you are, the faster we can assess fit.
FAQ
Do you accept creators outside AU/NZ?
Not currently — shipping and customs make it too difficult to manage a good experience on both sides.
Do you need a big following?
No. We care more about on-camera UGC ability than follower count.
Is this paid?
No — this is a gifted product exchange, not a paid partnership. You choose your shoes, we get the content. It works best for creators who already love the brand and want the shoes anyway.
Can I submit older content?
Yes — please share 2–3 examples of talking-to-camera content so we can assess style and delivery.
Will you post the content on your socials?
Sometimes, but the primary purpose of this program is paid ads. If selected, we’ll confirm usage details in writing.
Thanks for applying — and for being part of the Shoe Me community 💖