We love seeing you in your Pleaser, Demonia, Fabulicious (and everything in between). 💖
We’re currently working with a small number of UGC creators to produce short-form video content for our Meta + TikTok ads.
This is not a brand ambassador program and it’s not a “shoutout for product” arrangement. We’re looking for creators who can make content that feels native to the platform — authentic, hooky, and conversion-friendly.
✅ Who we’re looking for
- Based in Australia or New Zealand (required)
- Comfortable speaking to camera (required)
- Can follow a brief and deliver content on time
- Can film in natural lighting with a phone (vertical 9:16)
- Bonus: pole dancer / performer / alt fashion creator — but the key skill is on-camera UGC
🚫 Not a fit (for this program)
- Creators outside AU/NZ
- Only photoshoots / outfit montages / dance clips with no speaking
- “Aesthetic” content only (beautiful, but not ad-ready)
- Requests for custom sponsorship decks or multi-tier packages
🎥 What “ad-ready UGC” means to us
We’re after the type of content scaling brands use: it feels like normal TikTok/IG content, but it’s structured like smart marketing.
Examples of formats we commission
- Try-on + first impression (hook in the first 2 seconds)
- Problem → solution (comfort, fit, confidence, stability, durability)
- “Things I wish I knew” style tips
- Unboxing + product callouts (materials, fit notes, sizing)
- Myths vs reality (e.g. “platforms are hard to walk in”)
Quick content guidelines
- Vertical video: 9:16
- Length: 20–45 seconds (varies by brief)
- Natural lighting, minimal editing, clear audio
- We’ll provide hooks/angles — you bring your personality
📦 How collaborations typically work
If you’re selected, we’ll send a brief with deliverables (for example: 3–5 videos) and timelines. Compensation depends on experience and deliverables and may include:
- Gifted product (for newer creators who already show strong UGC ability)
- Paid UGC packages (for proven creators)
- Content licensing / usage for ads (details provided per collaboration)
Please note: submitting this form doesn’t guarantee selection — we’re small and keep the program limited.
💸 Compensation & Expectations
We create UGC specifically for paid social ads, not influencer promotion. Follower count is not a factor — we care about on-camera delivery and ad-ready content.
Compensation depends on experience and deliverables and typically falls into one of the following:
-
Gifted Product (Entry Level):
For first-time collaborations, we often start with a gifted product in exchange for agreed UGC deliverables. -
Paid UGC:
Flat-fee UGC packages (plus product) for creators with proven ad-ready content.
We do not offer payment based on follower count, reach, or post performance on your own channels. All collaborations are based on deliverables and usage rights.
📝 Apply here
Copy/paste your answers into the form below. The more specific you are, the faster we can assess fit.
FAQ
Do you accept creators outside AU/NZ?
Not currently — shipping and customs make it too difficult to manage a good experience on both sides.
Do you need a big following?
No. We care more about on-camera UGC ability than follower count.
Can I submit older content?
Yes — please share 2–3 examples of talking-to-camera content so we can assess style and delivery.
Will you post the content on your socials?
Sometimes, but the primary purpose of this program is paid ads. If selected, we’ll confirm usage details in writing.
Thanks for applying — and for being part of the Shoe Me community 💖