For amateur and regional pole competitions, and state or regional heats of national competitions. Your competitors register weeks before the event and shop for their heels in between, so that's where we focus our support.
✅ Who's eligible
Your event needs all of these:
- A pole competition in Australia or New Zealand where competitors register or apply to enter, including state and regional heats
- At least 10 competitors
- An event website, or a registration or ticketing page, where our logo and link can go
- A way to email your registered competitors
- Shoe Me as the only footwear sponsor
- Not run or co-run by a business that sells pole footwear
- Your application reaches us at least 6 weeks before registrations open
Running a heat for a national competition? Tell us which one in your application. If that competition is already a Shoe Me National Competition Partner, your heat is covered by their partnership.
🎁 What you receive
- $100 in Shoe Me gift cards for placegetters and prizes, or $200 when they're presented as named Shoe Me awards, like the Shoe Me Best Costume or Shoe Me Sponsor's Choice.
- An exclusive Shoe Me discount code for your registered competitors and ticket holders, valid from when registrations open until 14 days after the event. You suggest the code and we set it up.
📣 What you provide
- Your event page: Shoe Me's logo on your website, registration or ticketing page, linked with the tracked link we send you.
- Registration: your Shoe Me code in the registration confirmation email and competitor pack.
- Pre-event email: a Shoe Me feature with your code in an email to your registered competitors, at least 3 weeks before the event. We'll send you the copy and images.
- Post-event email: a Shoe Me thank-you in your results email to competitors, with your code while it's still valid.
- Social posts: one post before and one after the event tagging @shoeme as your footwear sponsor. Please leave the code out of social posts.
- On the day: an MC mention of Shoe Me as a sponsor, including when our prizes are presented.
- Photos: photos of our named awards being presented, sent to us or tagged on socials.
- Results: the number of registered competitors and your email send dates, within a week of the event.
Gift cards are issued once your pre-event email has gone out.
🗓️ How it works
- Apply using the form on this page once applications open.
- We review applications and partner with up to 12 local competitions a year.
- If you're approved, we'll send your code, tracked link, email copy and images.
- Your pre-event email goes out, then we send your gift cards.
- After the event, send your results email and let us know how it went.
- Partners who deliver are first in line next time.
📝 Apply
Applications for 2027 open in January. Our 2026 sponsorships are fully allocated, so please check back then. In the meantime, have a read of the rules on our sponsorships page.