Black Friday at Shoe Me
Treat yourself. We'll bring the gifts.
This year your points finally get their moment. Boost them now, cash them in on the weekend, and grab free gifts at $150, $250 and $400 on top.
12:01am Fri 27 Nov – 11:59pm Mon 30 Nov (Sydney time)
You asked, we listened
Your points, finally invited to Black Friday
You told us you save your points all year, then Black Friday rolls around and you can't use them. That never sat right with us. So this year we're doing it your way: boost your balance now, cash it in on the weekend, and get free gifts on top. Your loyalty, rewarded.
Boost your balance before the 27th
- 500 pointsJoin Strut ClubFree, and the points land straight away.
- Up to 500Leave a review100 for your review, plus 400 bonus when you add a photo or video.
- 1,000 pointsRefer a friendThey get 15% off their first order. You get 1,000 points when they shop.
- 250 pointsFollow us on InstagramCome say hi. Tap it in your rewards.
- 250 pointsJoin our emailsFirst dibs on drops and restocks.
- 2–8 per $1Every orderVIPs earn up to 4x faster the higher they climb.
The gifts
Go big, get spoiled
Every tier stacks, so $400 gets you all three. Greedy? We love that for you.
Clear ankle straps or boot laces
Worth up to $24 · plus free shipping
A little extra hold for your heels (S-M or L-XL), or fresh Pleaser or Demonia boot laces to match your mood.
Protectors, ankle cuffs or Demonia socks
Worth up to $28 · added to your $150 gift
Keep your platforms pretty with sock-style protectors in 15 colours and prints, add sparkle with rhinestone ankle cuffs, or go cute with Demonia ruffle, heart-net, charm, crew or knee-high socks.
A Demonia bag, harness or rhinestone bikini
Worth up to $148.95 · added to your $150 and $250 gifts
The big one. Pick from 6 Demonia handbags (yes, the fluffy pink heart is in there), a Demonia cage body harness in S-M or L-XL, or a Pleaser rhinestone bikini set in one of 8 colours.
Spend $400 and walk away with up to $200 of free gifts, free shipping and your points off on top. Yes, all of it.
How it works
No codes. No games. Just gifts.
The gifts find you. Your points are the cherry on top.
- Fill your bagHeels, boots, Dancewear, accessories. It all counts.
- Pick your giftHit a tier and your gift pops into your bag. Choose your colour or size right there.
- Cash in your pointsEvery 100 points is $1 off, from 500 points. Redeem in your bag or at checkout.
- Check outFree shipping over $150 to AU and NZ, and redeeming points never knocks you down a tier.
Not in Strut Club yet?
Join free and we'll slip 500 points ($5) into your account straight away. Think of it as a first-date gift.
Join Strut Club →VIPs get first dibs
Spent $300+ with us? Pre-order sold-out sizes that are restocking soon, with the ship window shown right on the product. It's a perk only VIPs get.
See VIP perks →Good to know
The fine print, minus the tiny font
When do the gifts ship?
Gifts come in with our next weekly import from Pleaser USA, so an order with a gift ships all together once it lands, usually within a week.
What counts towards my tier?
Everything in your bag except the free gifts and gift cards, before points come off. That's why redeeming points never drops you down a tier.
Can I use a discount code as well?
Strut Club points, yes. Other codes (like welcome or partner codes) can't be combined with the free gifts.
Do I get more than one of each gift?
One gift per tier, per order. Gifts are limited, so once a colour is gone, it's gone.
What if I return something?
Our 60-day change-of-mind returns still apply. Free gifts can't be returned or exchanged, and if a return takes your order below a gift's tier, please send that gift back unused or we'll take its value off your refund.
It's a date. 12:01am, Friday 27 November.
Boost your points and heart your favourites now, so you're ready to pounce.
Boost my points